PIT, short for “Perform Inform Transform”, is an international platform for performance art and curatorial research. The project brings together six leading European museums — Bozar (Belgium), Mudam Luxembourg (Luxembourg), CAC Vilnius (Lithuania), Serralves (Portugal), TEA Tenerife Espacio de las Artes (Spain), Triennale Milano Teatro (Italy) — to activate new forms of engagement between museums, artists and audiences. An editorial and digital infrastructure connecting practices, archives and a shared public programme across international contexts.

Parco designed PIT’s website, building from the existing logo a strong, contemporary visual identity that anchors the initiative within today’s visual culture of art and design. The graphic system elevates the project, unifies multiple institutions under one international umbrella, and makes content legible through a clear typographic system, flexible layouts for text and images, and an information architecture tailored to communication, performance and art (project pages, editorials, calendar, archive).

Beyond graphic design and website development, Parco handled coordination with the partners to align language, taxonomies and editorial priorities. The result is a coherent, recognisable international platform supporting the discovery, documentation and dissemination of performance art through a shared content ecosystem and public programme.